Corporate Public Relations Director - Atlanta

Cassidy Turley is a leading commercial real estate services provider with more than 3,500 professionals in more than 60 offices nationwide. The company represents a wide range of clients from small businesses to Fortune 500 companies, from local non-profits to major institutions. The firm completed transactions valued at $22 billion in 2011, manages 455 million square feet on behalf of private, institutional and corporate clients and supports more than 28,000 domestic corporate services locations. Cassidy Turley serves owners, investors and occupiers with a full spectrum of integrated commercial real estate services including capital markets, tenant representation, corporate services, project leasing, property management, project and development services, and research and consulting. Cassidy Turley enhances its global service delivery outside of North America through its partnership with GVA. Please visit www.cassidyturley.com for more information about Cassidy Turley. EOE.

• Under the direction of the Vice President of Corporate Communications, administer and manage the company’s corporate public relations program with a focus on building Cassidy Turley’s brand awareness, thought leadership and engagement with clients, industry influencers and recruits. In addition, contribute content for internal and external corporate communications
• Research & Planning:
  • Build and refine media list (national, local, trade, and bloggers) 
  • Build news release pipeline and distribution calendar 
  • Compile editorial calendars for relevant national and trade publications
• Support Brand Communications:
  • Build relationships for Cassidy Turley spokespeople with national, local, and trade media 
  • Arrange and participate in journalists’ briefings with Cassidy Turley leadership to serve as news sources 
  • Collaborate with Working Media Group (media planning) to pursue opportunities with national, local, and trade media 
  • Byline article development and placement 
  • Blogger outreach and posting 
• Best Practices PR:
  • News release development and distribution 
  • Media list development 
  • National, trade, and local media outreach 
  • Interview coordination, prep, and briefing materials 
  • Market reports and forecasts publicity 
  • Media monitoring and reporting
  • Ensure accuracy of company statistics in all external (and internal) communications
• Social Media-Driven Communications:
  • Assist with strategy to “amplify” Cassidy Turley corporate communications, press coverage, and research through social media landscape to support branding, recruitment, and sales efforts
  • Assist with content creation for Cassidy Turley’s blog, YouTube videos as well as other social channels
  • Assist with review of all content for social media channels to ensure correct messaging and focus 
• Public Website Content Management:
  • Assist with content for Cassidy Turley’s website
• Provide Public Relations Guidance to Marketing Managers:
  • Assist with feedback on market press releases, ensuring proper messaging, boilerplate language, approvals, and formatting
  • Provide PR strategy guidance for local news releases when required
• Support Professional Networking & Special Events Sourcing:
  • Identify appropriate forums/venues for Cassidy Turley executives to speak and support brand awareness, thought leadership, and lead generation objectives 
  • Pitch speaking opportunities and manage scripting, logistics and invitation support in coordination with Corporate Events Manager
  • Pursue TV/Radio PSA opportunities and script PSAs 
• Internal Communications:
  • Assist with content creation for internal communications 

• Bachelors Degree; Marketing, Public Relations or Communications major preferred 
• Minimum of  8+ years public relations experience, with commercial real estate industry experience strongly preferred
• Demonstrated success in implementing PR strategies to increase brand awareness at the corporate and service line levels
• Knowledge and familiarity of leading social media platforms such as Facebook, Twitter, YouTube, and LinkedIn  
• Exceptional oral and written communication skills, including business communications, media-related writing, and writing for web and social media platforms
• Proficiency in Microsoft Office
• General knowledge of Adobe creative suite and layout design basics
• Proven ability to work in collaborative environment as a team member
• The qualified candidate will be detail oriented, able to handle multiple projects simultaneously, extremely professional, and customer service oriented